Michael Fiore • Creative Director / Art Director
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Golden Gate Symphony

THE GOLDEN GATE SYMPHONY “COVID VACCINE CAROLERS”

When the COVID-19 virus was raging, it prevented most of us from spending the holidays together. Instead of gathering and celebrating with family, people had to find creative ways to feel connected with each other. In 2021 the COVID-19 vaccine became widely available for adults and children. But to reach those who hadn't been vaccinated yet, we partnered with the Golden Gate Symphony, and tapped into a well-known holiday tradition to encourage people to get their vaccinations in time for the holidays. 

“Covid Carolers”

Role: Creative Director

Client: Golden Gate Symphony
Agency: Eleven, Inc., San Francisco
Copywriter: Sara Uhelski
Art Director: Jiangzi Tan
Director: Kevork Demirjian
Editor: Nathaniel Calnin
Executive Producers: Ted Meyer, Lori Joseph
Color: Chris Martin, Mission Film & Design