Michael Fiore • Creative Director / Art Director
NewBed%2BPic.jpg

Chewy

CHEWY

Who doesn’t love pets? I was fortunate to be able to have an extended freelance project at Chewy, helping them to continue their “Pets Aren’t Just Pets, They’re More” ad campaign. Four months of writing scripts and laughing with partner in crime, Jack Harding, was certainly not a bad way to spend the summer. We wrote, produced and edited three spots, all slated to launch in early September and through the holidays.


“New Bed” :30

 

“Unbridled Joy” :30

 

“Pescatarian” :30

Role: art director/creative director

Client: chewy
Agency: chewy internal
Copywriter/creative director: jack harding
executive creative director: scott habetz
Director: brian billow–o.positive
Editor: john dingfield–cutters
VFX: House of Parliament