Michael Fiore • Creative Director / Art Director
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Google Home

GOOGLE HOME + GEMINI

After Google acquired Nest, its home products went years without a meaningful brand refresh. I was tasked with reimagining the visual direction for product and lifestyle photography—bringing fresh energy and personality to a new line of Gemini-enabled smart speakers, cameras, and doorbells.

The concept is rooted in a simple idea: our homes are deeply personal, shaped by our experiences, interests, culture, and taste. Through a curated mix of environments, bold colors, and distinct visual styles, the work celebrates that diversity while showing how Google Home products seamlessly support the way people choose to live. The work has been featured across advertising, digital and retail placements in North America and global markets.

 

Photography featured on the Google Home website and Google Store.

 

Role: Creative Director/ART DIRECTOR/designer

Client: GOOGLE
AGENCY: Google internal, contract through Where the buffalo roam
PHOTOGRAPHERS: GRAYDON HERRIOTT, RASMUS WENG KARLSEN, STUDIO G